3 Ways to Stay Open

Thursday, August 27, 2020   Commercial, Hospitality, News

How do you not only stay open, but THRIVE, in these (yes, we’ll say it) ‘unprecedented times’? By letting your customers know:

  • You’re here to stay
  • How and what you do BETTER than others
  • That safety and cleanliness is a priority

And, by taking some calculated risks. Facebook founder Mark Zuckerberg said,

“The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”

1: Keep Talking

Continue promoting your business. Many in our industry have gone quiet – which means your message is more likely to be heard. Whether it’s Facebook, Google ads, local newspaper or radio, remind customers why they should stop by.

2: Try Something New

A crisis can be an opportunity for re-invention. We may never go back to the ‘old normal’. You have ideas for how to grow… now’s the time to experiment and ‘disrupt’ old habits. It could be menu, décor or promotions – the biggest risk can be not taking one! Motivational Speaker Denis Waitley noted,

“Life is inherently risky. There is only one big risk you should avoid at all costs, and that is the risk of doing nothing.”

3: Show You’re Safe

While COVID cases are heading in the right direction, gastro and flu are here to stay. ACW can provide fogging, contract cleaning, deep cleans, housekeeping & other specialised services. ACW are proud to support the Signature Group nationally, as well as other major hotel groups such as ALH, Castellos and Zagames, and independents across Australia. We have specialised cleaning and housekeeping divisions that provide support for:

ACW Hospitality: Accommodation providers such as Rydges, Veriu, Quest, Dwell, UniLodge and CLV

ACW Care: Aged care, child care and healthcare facilities and educational institutions

ACW Commercial: Retail, offices, government, body corps

With all fogging or disinfection services we will provide a framed certificate and window sticker to show your facility takes staff and guest welfare seriously. With triple certification and $20M public liability insurance, you can trust ACW to help keep staff and customers safe.

The Federal Government has issued cleaning guidelines for different industry sectors – here’s a link to the one for aged care (which is probably the strictest).

And here’s a link to the list of disinfectant products that are TGA-approved to kill COVID-19. We currently fog with ZOONO (which leaves a protective coating on surfaces that continues to kill for up to 30 days), Sequira, and Nanocyn (completely non-toxic). We will shortly introduce more protective non-toxic options.

Contact Steve Dall’Armi, National Sales Manager to find out how ACW can support your business growth.

Mobile: 0430 139 690

Why not go out on a limb? Isn’t that where the fruit is?!

– Journalist Frank Scully